2024

The work is a play on copyright  ( c o p y r i g h t )
It questions digital ownership and tries to challenge it through the transformation of logos
Existing branded logos are redesigned and transformed according to graphical parameters into new and different applications such as an alphabet
In turn the logos are again free to use again when taken out of context and completely redesigned

A brand
identity is built through the domination of the customer's mind, and this is realized with logos,
colours, sounds and slogans all of which can be registered under intellectual property law.
But where there is property there are pirates. Copyright infringement or piracy is a way of
hacking the system to get rid of copyright or get away undetected. The work displayed in the
publication takes on these topics with a parody-like criticism. Using the brand identity of
image database dominator Getty Images, this research -posing as a trash-talk magazineanalyzes three cases of copyright and the piracy of said copyright